Question
How often does it test a new variant? Like, does it test a new variant based on elapsed time or is it supposed to change the variant with each page refresh?
Answer
PageTest.AI assigns variants per page load — so every time a visitor lands on the page, they’re randomly shown one of the active test variations. It’s not time-based; it’s session/page-load based.
If you’re not seeing variants change on refresh, it’s because the same visitor is being bucketed into one variant for consistency (so they don’t see a different version each time they come back). This ensures a clean test without confusing the user experience.
If you do want to double-check that variants are working correctly, you can:
Open the page in an incognito window (new session = new variant).
Or clear cookies/local storage to reset the bucket.